Attribution.
The current industry buzzword that everyone knows but few have a solid understanding of. If you’re heading to AM Days next week in San Francisco, you’ll have a chance to clear up all of the fuzzy details and gray areas with “Case Studies In Attribution: How Top Merchants Are Using It”. This session will be presented by yours truly and look at how full scale attribution is being used in programs looking for a more dynamic payment structure based complete on data.
“Case Studies In Attribution” is schedule for Tuesday, 4:15-5:00pm. Full details on the session and the show’s agenda can be found here, as well as an overview of the AM Days conference here.